Stefan Sagmeister was an interesting designer. He talked about how people perceive text. I particularly was interested in the portion of the video where he displayed a man with tattoos all over his body. Tattoo art is seldom recognized and was made popular by soldiers who went to war or prisoners. I think that is vital that we look at the type of fonts that are used for tattooing. In the picture of the tattooed man we can see words that are written that are to show emotion. I think his work was particularly interesting because of his use of the body. Hi use of text and body components give a feeling of our external bodies morphing with the text.